The ketogenic diet better known as the Keto Diet is a high-fat, low-carb diet that’s taken the world by storm in recent years. The diet has been popularised as many take on its benefits as an alternative health lifestyle approach and/or to lose weight. The popularity of the Keto Diet has spread to pop culture, and it recently went on the television show Shark Tank. How did the Keto Diet make an appearance on Shark Tank, and what did the sharks think about it?

Shark Tank Feature

One entrepreneur on a Shark Tank episode pitched a line of Keto-friendly products: snacks, supplements and meal-replacement shakes. The entrepreneur proposed that the Keto Diet made a person feel energised, promote clear thinking and help to lose weight; the question from the investors was how they could get in on selling the Keto Diet because it was so popular with consumers.

As for the smallest of the four sharks who doubted the long-term viability of the Keto Diet, he asked the entrepreneur if ‘this is actually tested, or is this another of those fad diets?’ Ahead of Shark Tank were studies that had shown the Keto Diet sliced inflammation by as much as two-thirds; changed blood-sugar levels from borderline diabetic to prediabetic; and, whoa, was calorie restriction a boost or what?

Investor Reactions

A few of the Shark Tank investors thought the market was overly saturated and that there might be problems with breaking into the industry, and Keto Diet products in particular, due to competition and traditionally low success rates in the Keto Diet industry. Nonetheless, one of the Shark Tank investors saw potential for growth in the Keto market, and he made an offer to the entrepreneur.

The entrepreneur agreed to the deal with the investor, and together they helped Keto Diet products broaden their scope of influence. There was an increase in viewership for Keto Diet after its Shark Tank date, with people inquiring more about the benefits of the Keto diet.

Consumer Response

Viewership of the Shark Tank episode in which the Keto Diet products were aired increased significantly. The entrepreneur’s pitch convinced many viewers to give the Keto Diet a try and therefore to try his products as well. Consumer interest in learning more about the Keto Diet and samples of the product increased as well. Countless customers try the diet and talk about their experiences and views on the products through social media posts. Simultaneously, conversations about the Keto Diet increased on the internet. Many users shared their own experiences with using the Keto Diet, and often provided more information about it.

All in all, the way the Keto Diet was presented on Shark Tank brought the diet to the mainstream. One could say the presentation was highlighted by one of the investors who considered it ‘stupid’, but the general reaction from consumers was one of interest and, despite one or two naysayers, a willingness to explore further new ways of health and wellness.

Future Growth

It’s safe to assume that the Keto Diet will continue to gain momentum and become more mainstream as time goes on, resulting in improved , , and . The appearance on Shark Tank really helped legitimise the Keto Diet for many consumers and investors, which will ‘prime the pump’ for new ‘Keto products and services’. Whether you’re a seasoned Keto dieter, a person curious about trying the keto diet for the first time, or someone already living the keto life, one thing is certain: the future is bright for the keto diet and lifestyle – and the benefits that will flow forth!

Overall, the episode brings into balance the Shark Tank hosts’ skepticism and consumers’ willingness to talk about the products and learn. The producers on the show struggled to wrap their heads around the premise of eating high foods or the necessity of eating more fats; however, others show interest in learning more about the Keto lifestyle. The Shark Tank feature increased awareness of the Keto Diet and its benefits, which I am sure created renewed interest in the diet among viewers of the show. Whether you are in the Keto cult or just on the outside looking in, the episode on the diet illustrates the potential for growth in the Keto market and that our media can quickly shape our health trends.

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